This challenge was to design a logo for a coffee shop. I aimed to capture the essence of freshly roasting coffee in the inviting atmosphere of a local café. My logo incorporates two roasted coffee beans rendered in earthy tones. The typeface, Blackcurrant Squash, lends a laid back and carefree vibe, as the letterforms slightly alter from the baseline and counters. The design emphasizes simplicity and playfulness, making it a great branding mark for a community-focused coffee shop.
Color Palette
#40231c | 49, 74, 74, 68
