The evolution of The District Barber Company and Beauty Bar Salon from its former identity, Make the Cut, underscores a deliberate strategic shift precipitated by the exigencies of the COVID-19 pandemic. In this recalibration, the business found itself transplanted to the Anderson, South Carolina historic district, a move that necessitated a reevaluation of its visual identity. Notably, the former logo, featuring a skull adorned with a pompadour, faced incongruity with the discerning standards prescribed by the Anderson Historical Society.
In response, the new logo emanates a style reminiscent of the hand-painted signage prevalent during the Victorian era, albeit with a contemporary sensibility. This fusion of antiquity and modernity serves as an emblematic representation of the establishment’s commitment to honoring tradition while embracing progress.