For this challenge, the task was to design a logo for a hot air balloon company. I envisioned a brand that captures the essence of adventure, serenity, and the beauty of aerial exploration. My design featured a vibrant hot air balloon ascending into the sky, with the center stripe of the balloon acting as a stylized tittle of the "i," unifying the logomark to the type. The color palette also uses bright and cheerful hues like red, orange, green,and blue to evoke a sense of patterns present in many hot air balloons. This logo seeks to elicit a sense of cheerfulness and excitement associated with balloons.
Color Palette
#6c2c8d | 72, 99, 3, 0
#4d95d0 | 68, 31, 0, 0
#74c044 | 59, 0, 100, 0
#f29f05 | 3, 42, 100, 0
