For this challenge, I embarked on creating a logo for a driverless car technology company. The focus was on conveying innovation and cutting-edge technology. My design features the outline of a stylized steering wheel comprised of a CPU chip and circuitry, symbolizing a fully-automated driving experience, or, more philosophically, alludes to artificial intelligence as a "ghost in the machine" The color palette utilizes shades of blue to evoke trust, reliability, and a sense of modernity. The typeface, Ethnocentric, further alludes to the sense of modernity through its geometric typeform structures.The logo aims to capture the essence of autonomous driving while appealing to both tech enthusiasts and consumers interested in the future of transportation.
Color Palette
#67cad7 | 55, 0, 16, 0
